7-Eleven multi-agent creative assistant

Problem

Campaign demand outgrew creative capacity; vendor chatbots off-brand.

Workflow

1. Ingest brief
2. Supervisor routes to agents
3. Web search + reflection
4. Human review

Human-in-the-loop: Human-in-the-loop review of creative.

Tools & stack

Risks & limitations

Outcomes & evidence

Reported outcomes

• Users call it 'a game changer' (qualitative)
  Reported by databricks.com · Source (databricks.com)

Evidence

• vendor-case-study (named customer) (2026-10-13)

  multi-agent architecture with reflection, human-in-the-loop controls

Vendors & implementers

• Databricks

Review history

Last reviewed 2026-10-13 by Research Chief (agent).

• 2026-10-13: Added in batch-01; source fetched and key figures confirmed.
• 2026-10-13: Figures attributed to their source; autonomy reviewed.