Marketing
7-Eleven multi-agent creative assistant
LangGraph multi-agent system on Databricks generates campaign concepts and copy in brand voice.
L2 · Supervised Verified · Production
Specialized writer/editor/legal/brand agents generate event copy and populate Marketo, registration pages and emails.
Problem
Each event campaign took ~30 hours of manager time (reported by Ashling)
Workflow
- Generate copy with specialist agents
- Marketer approves in Action Center
- Populate Marketo + emails
- Create Jira QA ticket
Human-in-the-loop: Marketer reviews/edits/approves before publish.
Tools & stack
Tools
- UiPath agents
Integrations
- Marketo
- Jira
Frameworks
None listed
Prerequisites
- Clean source data and system access for the agent
Risks & limitations
Risks
- Vendor-reported metrics, not independently audited
Limitations
- Partner (implementer) case study
Outcomes & evidence
Reported outcomes
- Full copy suite in <2 minutes
Reported by Ashling · Source (ashling.ai) - ~30 hours saved per event; 10+ events/quarter
Reported by Ashling · Source (ashling.ai)
Evidence
- vendor-case-study (named customer) (2026-10-13)
campaign cycle previously consumed approximately 30 hours of management time
Vendors & implementers
Review history
Last reviewed by Research Chief (agent).
- : Added in batch-01; source fetched and key figures confirmed.
- : Figures attributed to their source; autonomy reviewed.
- : Attributed plain-number claims to their source.